About Us
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Florida Born and Raised
Florida Lore started the way many good fishing stories do — on the water, somewhere between the flats and the deep blue. We grew up chasing tides, chasing fish, and chasing moments you can’t find anywhere but Florida. Over time, we realized something was missing: gear made for Florida outdoorsmen
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Made for Outdoorsmen
This brand is our way of honoring the lifestyle we love. Every design we create, from UPF performance shirts to casual tees and accessories, is built with Florida’s unique elements in mind: relentless sun, sudden storms. Whether you're poling across a flat, offshore chasing, or casting under mangroves, our gear is made to keep up — and look good doing it.
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Rich History
Florida Lore isn’t just a name — its what makes this state so great. Every trip, every cast, and every tide tells a story. We’re here to outfit the next one. Our mission is simple: deliver quality products that represent the real Florida — its grit, its beauty, and its culture. We’re not just building a brand; we’re building a community of anglers, and outdoorsman who always have a story to tell.